Sips Blog

I recently came back from the SCAA Coffee Expo in Seattle, Washington. There’s a coffee house on nearly every block you stroll down. With numerous coffee shops to choose from, one thing stood out to me  -  Starbucks was always packed with people!  Since there are so many Starbucks locations and some right across the street from each other, it had to be convenience as to why they were so busy. I asked someone at a Starbucks why they came there versus an independent coffee shop. The reason he said, “Starbucks has what I like.” “You mean more pastry and...

How a coffee bean is roasted is one of the most important factors in determining its flavor. Whether you’re brewing for customers or for yourself, knowing how roasting affects coffee is fundamental to its enjoyment.

Here are some quick tips: